Wilhelm Deffke - Pioneer of the Modern Logo (Discounted)

Name: Wilhelm Deffke - Pioneer of the Modern Logo (Discounted)
Brand: Scheidegger & Spiess
Price: 49.95 USD
Availability: OutOfStock

Scheidegger & Spiess

$49.95 $85.00

Wilhelm Deffke: Pioneer of the Modern Logo / ISBN 9783858817372 / 388-page hardback, 9.8 x 13 inches, published by Scheidegger & Spiess / overstock copies but close to like new

***

Considered the “father of the modern logo,” the commercial artist and architect Wilhelm Deffke cofounded Germany’s first modern advertising agency in 1915. He argued that a company’s logo should serve as the foundation of its advertising and by 1950 he had designed more than ten thousand logos. Many of them were notable for their style, which was unusually abstract for the time.

The first book ever published about Deffke, Wilhelm Deffke features five hundred beautifully reproduced images illustrating his achievements in poster and commercial art. These include not only his logos for companies and products but also his designs for exhibitions and trade fairs. Fourteen insightful essays accompany the images, exploring Deffke’s significance and situating his work in the context of German, European, and international design.

Published to coincide with an exhibition at the German Poster Museum in Essen, this book invites readers to rediscover an exceptional figure in the history of advertising and graphic design.

Tiger Tateishi, A Tiger in the Land of Dreams, 50 Watts picture book, Japanese artist, タイガー立石

50 Watts Books

Peow Studio

Recent Arrivals

Kay Sage and Yves Tanguy - Ring of Iron, Ring of Wool

Skira

Athanor

Art & Design

Sugiura Hisui - Epoch-making Modern Design

Museum of Art, Ehime