Identity - Chermayeff and Geismar and Haviv

Standards Manual


Identity - Chermayeff and Geismar and Haviv, from the publisher Standards Manual / ISBN 9780692955239 / 308 page hardback, 11.88 x 11.5 inches, with lots of nice production finishes ("triple, self-colored endpapers" and silk-screened cover on this one)


Identity: Chermayeff & Geismar & Haviv showcases a body of work spanning 60 years from the seminal New York design firm founded in 1957 by Ivan Chermayeff and Tom Geismar. The firm’s contribution to design has shaped the way corporate identity programs influence culture.

The book features over 100 case studies from the firm’s previous and current clients, including Chase Bank, NBC, PanAm, PBS, and many more. Also included are interviews with Tom Geismar and Sagi Haviv, plus written contributions from Milton Glaser, John Maeda, and others.

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