LAY-OUT no. 7 - HLLBNT

LAY-OUT no. 7 - HLLBNT / 48 pages, 5 x 8 inches, 3 color risograph printing, 2 color silkscreened cover / First edition 2023

LAY-OUT is a project of Rob Carmichael of SEEN Studio

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HLLBNT is the visionary & contrarian visual alter-ego of Simon Bent, the head of io Design Company. The HLLBNT visual universe feels like a fever-dream suture of Lichentstein, Peter Max, Jenny Hozer and Thomas Bayrle. Thick lined illustrations radiate like an acid-drenched/plasticine take on Eadweard Muybridge's time-lapse experiments. Sarcastic inversions of corporate platitudes are set in humongous Frankfurter type are clouded by a barrage of bubbles. Visionscapes out of a late-70s 7-up ad are peppered with dystopian takes on ineffectual governmental propaganda. Oversized halftones abound. And the net effect is alternately hilarious and thought-provoking, with tracers of eye candy ebbing and flowing as the book progresses.